FIGHT BULLSHIT CREATE TRUTH CREATES FILMS, PHOTOGRAPHS, SOCIAL CONTENT, PHYSICAL BOOKLETS
AND PRETTY MUCH ANYTHING THAT USES IMAGES AND WORDS.
WE PUT OUR HEARTS INTO CREATING THINGS THAT HELP PEOPLE, ORGANIZATIONS AND BRANDS WE BELIEVE IN.
OUR WORKING METHOD IS SIMPLE.
WE FALL IN LOVE WITH OUR COLLABORATORS AND WHAT THEY DO.
When you’re in love, it’s natural to see what makes someone or something special. You can call it the heart, the soul or whatever — but one thing’s for sure, it’s the thing that’s not bullshit.
WE ARE AN ANTI-MACHINE.
We keep things personal and close-to-our hearts, so the meaning doesn’t get lost.
We understand commerce. We’re obsessive about strategy and messaging and, especially, about differentiation (rule #0015A from our rule book is don’t be the fucking same as everyone else.)
We like contributing to a world where companies can grow and succeed based on meaning.
If the truth is on your side, we will help you win.
As a freelance creative director and writer, Jerry has worked for Reebok, Jeep, Sprite, Banana Republic and other global brands. This is largely how he learned about consummately created bullshit.
Thankfully, he enjoys the loyalty of Steven Grasse and his iconoclastic agency, Quaker City Mercantile (QCM), who have retained him as a freelance creative director and writer for over 20 years. With QCM, Jerry helped to create Hendrick’s Gin and Sailor Jerry Rum and regularly functions as lead strategist and creative director for four brands that he has deep affection for — Guinness, Miller High Life, Pilsner Urquell and Hendrick’s Gin. All of whom have enduring truths that deserve telling.
Shay was raised in the creative world. While other dads and sons were throwing baseballs in the backyard, he and Jerry were filming music videos and making up their own brands. He is a director, photographer, editor and overall creative.